Providing Market Intelligence for 40 Years

In The News

The New TV Interface Wars: AI, Discovery & Ecosystem Competition

According to Parks Associates research, Tizen (Samsung) is the leading smart TV OS, accounting for 36% of primary smart TVs in the home, giving Samsung significant control over content discovery, advertising, and consumer engagement on connected TVs.

"These refreshes come at a critical time for the connected TV market as operating system ecosystems increasingly shape the market rather than hardware alone." Michael Goodman, Parks Associates.

"For content providers and advertisers, the growing emphasis on platform-controlled discovery creates both opportunities and challenges," Michael Goodman, Parks Associates.

From the article, "The New TV Interface Wars: AI, Discovery & Ecosystem Competition" by Michael Goodman

Previously In The News

Analysis: The impact of Google Stadia shutdown on Amazon, Xbox, and other cloud gaming initiatives

Research firm Parks Associates released a report Monday morning showing that at least 35 million American households would be interested in picking up a cloud gaming service at a roughly $9.99/month p...

Understanding new video formats: multichannel networks, Web series, eSports

Connected entertainment is creating a whole new world for Internet video. Initially a web-based medium to share individually recorded and animated videos, Internet video has expanded beyond early vira...

Roku, Chromecast top streaming device purchases, usage, research firms find

Online video streaming devices are present in 21 percent of U.S. homes, a 13 percent increase over the past year, new research from The Diffusion Group has found. Further, a Parks Associates study rev...

More trouble ahead at ESPN

The idea that cable uninstaller is a hot new career track says a lot about why ESPN's corporate overlords are tightening belts. Cord-cutting customers are devastating. "Consumers are looking for co...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive