Providing market intelligence for more than 35 years

In The News

The New Apple TV Start Shipping Next Week: Worth Buying?

Currently, Apple lies in fourth spot in the race for being the most popular media streaming device across the United States in terms of sales, according to a research recently conducted by Parks Associates. While Roku leads the industry, holding a near-35% market share, Tim Cook, seemed to show immense faith in the forthcoming Apple TV, labeling it as the “foundation of future of TV.” Quite simply, nothing but pure optimism was on display as he continued to talk about Apple’s latest offering.

The pressure had been mounting on Apple, given how most major competitors recently threw something in the mix; Amazon, Google, and Roku, have all been competing for the top spot as of late, introducing a handful of new features each time a new model was introduced. In addition to this, companies have also been introducing new streaming products to pile up the pressure on Apple and it seems to have responded with a TV of its own, although only time should tell how good a reply it was.

From the article "The New Apple TV Start Shipping Next Week: Worth Buying?" by John Dewey.

Previously In The News

The Internet Isn't Yet Ready for the Video Explosion

As more streaming services have become available, the demands on the existing Internet infrastructure have increased exponentially. In 2016, another 27 new subscription-based video streaming platforms...

Amazon And Apple: A New Battle For A $500 Billion Market

Apple (NASDAQ:AAPL) and Amazon (NASDAQ:AMZN) are not really true, all-out competitors like Google (NASDAQ:GOOG) (NASDAQ:GOOGL) is with both of them. Apple does not have a general retail operation and...

Hub Research Finds an OTT Tipping Point

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than...

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...