Providing market intelligence for more than 35 years

In The News

The Near Future Of Voice Control

Awareness: Voice control of smartphones is building awareness of the potential for voice control of other products, Parks Associates research director Barbara Kraus noted.

“Almost 52 percent of iPhone owners engage with Siri, and almost 32 percent of Android smartphone owners talk with their phone,” said Kraus. “Voice is ideal in certain situations.”

Amazon’s Echo has also proven the popularity of voice control. More than 40 percent of Echo owners use it to retrieve Cloud-based information, about 35 percent use it to stream music, and almost 20 percent use it to control home-automation devices, Consumer Intelligence Research Partners (CIRP) found.

From the article "The Near Future Of Voice Control" by www.twice.com

Previously In The News

Roku is the top streaming device in the U.S and still growing, report finds

Roku isn’t only maintaining its lead as the top streaming media player device in the U.S., it’s increasing it. That’s the conclusion from the latest industry report out today from market intelligence...

Roku Grows Streaming Device Market Share, Apple TV Loses Out

Streaming device maker Roku has been growing its market share and is now outselling Apple’s Apple TV more than 2:1 in the U.S., according to new data from market research company Parks Associates. In...

Apple plans to reveal updated TV box in September

Apple is seeking to revive its video ambitions with the new product. Apple TV trails devices from Roku Inc., Amazon.com Inc. and Alphabet Inc.'s Google in the U.S. set-top box market share with only 1...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...