Providing market intelligence for more than 35 years

In The News

The Near Future Of Voice Control

Awareness: Voice control of smartphones is building awareness of the potential for voice control of other products, Parks Associates research director Barbara Kraus noted.

“Almost 52 percent of iPhone owners engage with Siri, and almost 32 percent of Android smartphone owners talk with their phone,” said Kraus. “Voice is ideal in certain situations.”

Amazon’s Echo has also proven the popularity of voice control. More than 40 percent of Echo owners use it to retrieve Cloud-based information, about 35 percent use it to stream music, and almost 20 percent use it to control home-automation devices, Consumer Intelligence Research Partners (CIRP) found.

From the article "The Near Future Of Voice Control" by www.twice.com

Previously In The News

Smarter Energy at Home: How Consumers Are Taking Control with Smart Home Tech

GearBrain has long covered the smart home space and frequently sources Parks Associates' research for our reporting, including this article. Parks’ recent findings and the expert insights shared at CE...

More than 278 million viewers will watch subscription ad-supported streaming services by 2029 – Parks Associates

Parks Associates' new white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experi...

Streaming paradox: More options, less clarity in business models

Recent data from Parks Associates noted the extent of this shift: 59% of subscriptions across the eight leading streaming video-on-demand services in the third quarter of 2024 were basic-tier subscrip...

New service models emerge for smart home eco-systems

Parks Associates’ study Smart Home Services: Safety, Prevention, Comfort reveals that 66% of US single-family homeowners are likely to adopt technology-enabled home services, such as smart HVAC mo...