Providing Market Intelligence for 40 Years

In The News

The Near Future Of Voice Control

Awareness: Voice control of smartphones is building awareness of the potential for voice control of other products, Parks Associates research director Barbara Kraus noted.

“Almost 52 percent of iPhone owners engage with Siri, and almost 32 percent of Android smartphone owners talk with their phone,” said Kraus. “Voice is ideal in certain situations.”

Amazon’s Echo has also proven the popularity of voice control. More than 40 percent of Echo owners use it to retrieve Cloud-based information, about 35 percent use it to stream music, and almost 20 percent use it to control home-automation devices, Consumer Intelligence Research Partners (CIRP) found.

From the article "The Near Future Of Voice Control" by www.twice.com

Previously In The News

Parks: 83% of U.S. Internet Households Subscribe to at Least One OTT Service

  A solid majority — 83% — of U.S. internet households now subscribe to at least one OTT service, according to new consumer research from Parks Associates. Meanwhile, 45% still subscribe to a tradi...

Marketing With A.I: 4 Real-Time Strategies to Connect With Customers

We all relish the chance to “turn our brains off” and let something or someone else tell us what we want. In fact, Netflix users pay a nominal monthly fee for just this kind of service. The streami...

What’s Driving The Growth Of Connected Health Devices?

More than 40 percent of U.S. broadband households now own a Connected Health product, up from 37 percent in 2016 and 33 percent in 2015, notes tech research consultancy Parks Associates. That rep...

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

All this comes together to create a “dramatically” different competitive reality than the FCC’s implicit assumption that fixed broadband and wireless broadband were not competitive substitutes or comp...