Providing Market Intelligence for 40 Years

In The News

The IoT's Perplexing Security Problems

"IoT security is highly fragmented and many devices are vulnerable," observed Kristen Hanich, research analyst at Parks Associates.

"There are a large number of devices out there with known weaknesses that can easily be exploited by commonly available attacks," she told the E-Commerce Times.

Most of these devices won't receive protective updates, Hanich said, and "as most IoT devices are put in place for years or even decades, this will lead to hundreds of millions of vulnerable devices."

From the article "The IoT's Perplexing Security Problems" by Richard Adhikari.

Previously In The News

5G FWA success in USA yet to be seen in India

Additionally, 66% of FWA subscribers consider their pricing plan as fair – which is significantly higher than in the case of other types of fixed broadband technologies, according to a survey conducte...

Finance and phones – what can retail banking learn from the phone business?

KEY STAT: Net Promotor Score (NPS) increases in direct proportion to the number of subscriptions per user. High NPS means higher product satisfaction means greater service adoption. - Parks Associates...

Amazon, Best Buy, Google may soon sell home smart devices with ‘hacker-safe’ label

A 2023 study by research firm Parks Associates found that nearly 75% of U.S. households with internet service were concerned about the security of their personal data, while 54% reported experiencing...

Parks: Subscription Streaming Services Turn to Bundling to Drive Acquisition, Retention

New Parks Associates consumer data finds entertainment services lead the subscription economy for U.S. internet households, including 89% subscribing to a streaming video service, 32% subscribing to a...