Providing market intelligence for more than 35 years

In The News

The IoT's Perplexing Security Problems

"IoT security is highly fragmented and many devices are vulnerable," observed Kristen Hanich, research analyst at Parks Associates.

"There are a large number of devices out there with known weaknesses that can easily be exploited by commonly available attacks," she told the E-Commerce Times.

Most of these devices won't receive protective updates, Hanich said, and "as most IoT devices are put in place for years or even decades, this will lead to hundreds of millions of vulnerable devices."

From the article "The IoT's Perplexing Security Problems" by Richard Adhikari.

Previously In The News

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

Why Amazon Is The Current King Of The Virtual Assistants

The smart home market is young, but it's growing rapidly as IoT makes its way into virtually every product that can benefit from some level of connectivity. Smart home device ownership in the United S...

Antenna-Only Homes Have Doubled Since 2013, Parks Says

According to Parks & Associates, that percentage has nearly doubled since 2013, reaching 15% of homes in 2016. “Pay-TV subscriptions have dropped each year since 2014, falling to 81% of U.S. broadb...

Will the box office ever come back?

The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indica...