Providing Market Intelligence for 40 Years

In The News

The Internet Of Things By The Percentages: The Year-End View

"...An updated view of IoT, at least from a percentage standpoint, with the source of each at the end:

43% -- Percentage of U.S. households with broadband that plan to purchase a smart home device in the next 12 months. (Parks Associates)
50% -- Size of the increase in the number of smart home products owned by consumers. (Parks Associates)" 

From the article "The Internet Of Things By The Percentages: The Year-End View" by Chuck Martin.

Previously In The News

It looks a lot like Amazon wants to hide Alexa inside your web router

“It’s no surprise that the tech giants like Google, Amazon and Samsung have moved into this product category,” says Brad Russell, research director at consulting company Parks Associates. “Home networ...

Report: Connected Home Consumers Want Data Security Support

Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of...

COVID-19 Spurred AVOD's Growth Amid Flurry of Big Media Plays, Parks Event Told

Ad-supported VOD services are playing a pivotal role in delivering a relaxed, “tension-free” viewing experience during the pandemic's “troubling times,” Parks Associates analyst Steve Nason told his c...