Providing market intelligence for more than 35 years

In The News

The Impact of Voice Control: From the Smart Home to Connected Entertainment

Smart home adoption continues to be stymied by competing protocols and fragmentation, creating complexity for the end user. This is further intensified by the growing number of connected devices in consumers’ lives. Parks Associates research shows the average U.S. broadband household has 8.1 connected computing, entertainment, or mobile devices, plus another 2.1 smart home devices.

From the article "The Impact of Voice Control: From the Smart Home to Connected Entertainment" by Dina Abdelrazik.

Previously In The News

Bulls vs. Bears: Who's Right About Roku Stock?

Roku faces myriad competitors, but it still dominated the U.S. streaming device market with a 37% share as of early 2018, according to Parks Associates. Amazon ranked second with a 28% share, and Appl...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

Netflix's Hidden Price Hike

Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...