Providing market intelligence for more than 35 years

42% of American households with internet now own at least one smart home device, according to the market research firm Parks Associates.

From the article, "The hidden cost of smart home technology" by Lily Jamali and Rosie Hughes.

Previously In The News

Sony Goes All In on PlayStation

Sony has also been trying to make the PS4 a set-top box. Channel packages for its PlaySation Vue streaming-TV service start at $30 a month in some places and include programming from U.S. broadcast ne...

Can Samsung Kill Siri?

Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Not surprising, millennials are most likely to partake (46%), but -- as the...

63% In U.S. Say They Are Not Aware Of Virtual Reality

The study from Parks Associates found that more than half (63%) of U.S. households say they are not familiar with or know nothing about VR. Younger generations appear to be more familiar with virtu...

VR Consumers Need Convincing With Demos

Virtual Reality products may once have been touted as the hot holiday gift for gamers, but reports are showing sales of the products to be lagging behind initial estimates, and the problem may be gett...