As of this writing, there are 235 over-the-top [OTT] video services available in the U.S., according to market tracker Parks Associates. And even though customers are increasingly doing away with their traditional pay-TV bundles, the question for all of the new entrants is whether they will bring must-have offerings to the crowded marketplace. Studies have shown that three services tend to be the limit in most households—how will the new breed replace one of the current must-haves?
From the article "The Fresh Faces Of Streaming: How Will Existing Services Fare As Big-Budget Competitors Enter The Fray?" by Dade Hayes.
A new Parks Associates study reveals that 19% of US internet households subscribe to ESPN+, making it the leading sports-specific streaming service. NFL+ follows with 10%, as streaming continues to re...
New data from Parks Associates shows use of sports streamers is on the rise. For a long time, sports leagues were leery of streaming platforms, knowing they could make more revenue by putting games...
Smart tag adoption rose to 12% in US Internet households last year with Apple still leading the market, according to Parks Associates. The research group says that’s up from 7% in 2022. Consum...
A Parks Associates study revealed that households are more concerned with physical security, which has led to an uptick in the security system adoption rate. From the article, "How Home Security Up...
