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The Fastest Growing Video Advertising Platform Is Now CTV

October 17, 2021

As media conglomerates such as Disney DIS -3.3% and Comcast place a greater content priority on streaming it has promoted consumers canceling their cable subscription. A study from Parks Associates says over one-third of U.S. broadband (38 million households) are cord-cutters. Over the next five years, Kagan projects cord cutting will result in a revenue loss from $91.1 billion in 2021 to $64.7 billion by 2025.

From the article "The Fastest Growing Video Advertising Platform Is Now CTV" by Brad Adgate.

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About Parks Associates

The Fastest Growing Video Advertising Platform Is Now CTV

Previously In The News

The U.S. has nearly 300 OTT services to choose from

Could streaming giants start to clamp down on password sharing?

Google Chromecast’s surprising origins—and uncertain future

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

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