Providing market intelligence for more than 35 years

In The News

The enterprise IoT wave rolls in: How to prepare

In many cases, enterprises need to think about the architectural implications of connecting to consumer-oriented devices, said Tom Kerber, director of research at Parks Associates, an industry analyst firm. Small businesses often acquire residential products and apply them to their business. Security systems, thermostats and lighting are leading IoT applications that cross over from residential to business. Building management systems, energy management platforms and HVAC systems within the commercial world are often connected to a cloud service that allows for remote operation and support.

From the article "The enterprise IoT wave rolls in: How to prepare" by George Lawton.

Previously In The News

Deeper Dive—Nothing’s dying in pay TV, it’s just getting segmented and iterated

In fact, I heard all of those questions posed—some of them multiple times—at our first annual Pay TV Show in Denver a few weeks back. The answers were always nuanced, often vaguely unsatisfying … and...

Integration: The smart home hub killer (Reality Check)

I am glad to report that the smart home market is in rude health. One recent research report from Parks Associates found that 17 percent of US broadband households own an Internet-connected entertainm...

DirecTV Now to hike prices as content fees rise across industry

Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...

Walmart partners with MGM to boost video-on-demand service Vudu

There are currently more than 200 video services that bypass cable providers and stream content directly to a TV, laptop, phone or game console. That is up from 68 services five years ago, according t...