As viewers across America embraced streaming TV, the number of households watching TV on Roku-powered devices mushroomed from 9.2 million to 90 million between 2015 and 2024. Its platform revenue exploded from about $50 million to $3.5 billion annually over the same period.
But that growth phase is over: 84% of U.S. households now have internet-connected TVs, streaming dongles or internet-connected gaming consoles that let them watch streaming TV, according to research firm Parks Associates.
Roku, a pioneer of streaming devices, still has a leading market share, at least in the U.S., where its software powers nearly 25% of streaming devices, including TVs, up from 20% in 2020, according to Parks Associates.
Apple and Android have nearly 100% of the mobile operating system market; the top three streaming OS systems only had 65% market share in 2025, according to Parks Associates Data.
From the article, "The Education of Roku’s Anthony Wood" by Catherine Perloff
