Providing Market Intelligence for 40 Years

In The News

The Crucial Role of Technology Partnerships: Helping Schools Flourish

The educational landscape has undergone a profound transformation. Classrooms, once adorned with traditional teaching tools, have evolved into digital hubs where connectivity is no longer a luxury but a fundamental requirement. In fact, recent studies highlight the staggering growth of connected devices. Parks Associates, an IoT market research consulting firm, revealed the number of connected devices per US internet household has increased from 8 devices in 2015 to 17 in 2023.

From the article, "The Crucial Role of Technology Partnerships: Helping Schools Flourish" by Anne Beck

Previously In The News

DirecTV Now to hike prices as content fees rise across industry

Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...

Want to binge watch? New streaming TV services will make you wait

But to some viewers, going a week after a dramatic cliffhanger “seems like it’s old school,” said Brett Sappington, principal analyst at Parks Associates. “For some consumers, that can be frustrati...

CES 2021 continues today. Here's how to watch CNET's Day 2 livestream from home

Brian Cooley will look at whether technology can make the case that we keep doing almost everything from home. He'll talk with Jennifer Kent, senior director at Parks Associates; Paul Lee, global head...

Save Time and Money with DIY Home Security

There's a burgeoning market for DIY home security products, thanks to advances in smart tech and more robust, easy-to-install offerings from home security manufacturers. According to market research f...