Providing market intelligence for more than 35 years

In The News

The Best Smart Home Tech from IFA Berlin

The Connectivity Standards Alliance said it’s seeing “consistent growth” from Matter certifications, and vendors here increasingly positioned Thread radios and multi-admin support as table stakes, rather than spec-sheet filler. That alignment is long overdue — according to research firm, Parks Associates, over 4 in 10 internet-equipped U.S. households own at least one smart home device, but the fragmentation is still among the most common complaints.

From the article, "The Best Smart Home Tech from IFA Berlin" by Bill Thompson

Previously In The News

Survey: US spend on standalone mobile, internet, pay-TV rises

Parks Associates’ latest Home Services Dashboard reveals that US consumers who do not bundle their home services reported an increase in their monthly spending from Q3 2023 to Q3 2024. The research fi...

Matter 1.4 Expands to Enable the Energy Intelligent Autonomous Home

Home energy management is emerging as one of the top reasons driving consumers to adopt smart home devices, according to recent research from Parks Associates. From the NXP article, "Matter 1.4 Exp...

Diamond Sports ruling signals new era for local NBA, MLB, NHL streaming rights

A recent survey of 8,000 internet households from Parks Associates found that 42% of internet households in the U.S. say they subscribe to a traditional pay-TV service as of Q3 2024, down from 75% in...

A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

Smart TVs have quickly become the go-to for TV viewing. According to a new Parks Associates report, which surveyed 8,000 U.S. households with internet access, 68% of respondents have a smart TV, up fr...