Providing market intelligence for more than 35 years

In The News

The Apple Watch Has Gotten Simpler, But That’s OK

Apple’s decision to simplify the watch speaks to a larger issue facing makers of wearables: Advanced biotracking sensors would have made the Apple Watch less of a multipurpose consumer device and more of a medical device used to diagnose diseases or track chronic conditions — which could have opened the watch up to regulation by the U.S. Food and Drug Administration.

“I don’t think Apple wants to be a health-monitoring device maker,” said Harry Wang, director of health and mobile product research at Parks Associates. “They do want to leverage their popularity on the iPhone as a device platform, integrating all health data that can be collected for different devices.”

That information is being gathered through Apple’s new Health app, a dashboard of users’ health data, and HealthKit, a developer tool that lets wellness apps share data. The watch could be populated with messages from external devices and services that track specialized health information.

From the article "The Apple Watch Has Gotten Simpler, But That’s OK" by Stephanie M. Lee.

Previously In The News

Speed bumps on the way to smart cities

Data security concerns are still the top hurdle to the adoption of initiatives involving connected devices, including smart-city deployments, per 451 Research. According to research released this w...

Research: over 50% of U.S. broadband households stream content on TV screens

Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

All this comes together to create a “dramatically” different competitive reality than the FCC’s implicit assumption that fixed broadband and wireless broadband were not competitive substitutes or comp...

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

All this comes together to create a “dramatically” different competitive reality than the FCC’s implicit assumption that fixed broadband and wireless broadband were not competitive substitutes or comp...