Providing market intelligence for more than 35 years

In The News

The Apple TV is Falling Farther Behind as Their Competitors Prepare to Release New Devices

The current Apple TV, according to Parks Associates—a highly respected research firm—is in third place behind Roku and the Fire TV in both recent sales and number of homes with the device.

The highly touted Apple streaming service was intended to be the biggest selling point to the current Apple TV, but it never came out and word is the service is now dead.

Currently the Apple TV has a higher price point than their main competitors, the Roku and the Fire TV. The Apple TV has fewer services than their competitors, and it already lags behind all of their competitors when you look at the power of the devices.

From the article "The Apple TV is Falling Farther Behind as Their Competitors Prepare to Release New Devices" by www.cordcuttersnews.com

Previously In The News

Home Surveillance Comes Of Age

Dealers have a tremendous opportunity to benefit from smart home technology as consumers have started to take an interest in it — with more than half of the population excited about the technology, ac...

Has Subscription OTT Growth Hit Its Peak?

Parks Associates‘ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. From the article "Has...

What’s Old Is New Again

While sales of vinyl records have been rising for a while now (Consumers like the sound quality and like the feel of vinyl records.), 2016 was a banner year. Sales hit a 28-year high -- led by David B...

The Smart Money: Demand for Security at an All-Time High

Security system use is particularly common in multi-dwelling properties. Parks Associates research shows that 41% of multi-dwelling unit (MDU) property managers have a security/access system for commo...