Providing Market Intelligence for 40 Years

In The News

Ten Percent Of Spanish Broadband Households Own A Smartwatch

New data from Parks Associates (www.parksassociates.com) finds that 10 percent of Spanish broadband households own a smart watch, followed by eight percent in the U.K., seven percent in Germany, and six percent in France.

"Form factors such as the smart watch are creating new opportunities for wearables in the connected home, with home controls and health applications near the top of the list for potential use cases," said Stuart Sikes, president, Parks Associates. "At CONNECTIONS™ Europe, we will highlight the business opportunities for service and technology providers, component suppliers, and software designers.”

From the article "Ten Percent Of Spanish Broadband Households Own A Smartwatch" by Mactech.com.

Previously In The News

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

Summer vacation’s coming, is your home prepared to be left alone?

The majority of U.S. households with broadband connections believe a device that would notify them about smoke and fire alarms is "highly appealing," according to research firm Parks Associates, which...

No. 1 reason we buy smart devices? They promise convenience

Smart locks and smart lights you control from your phone promise to make your life easier — and that's why most people buy them: to simplify their daily tasks. Nearly half of all consumers who purchas...

Digital Publishers Lost $41.4 Bn Due To Ad Blocking: Study

“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...