Providing Market Intelligence for 40 Years

In The News

Ten Percent Of Spanish Broadband Households Own A Smartwatch

New data from Parks Associates (www.parksassociates.com) finds that 10 percent of Spanish broadband households own a smart watch, followed by eight percent in the U.K., seven percent in Germany, and six percent in France.

"Form factors such as the smart watch are creating new opportunities for wearables in the connected home, with home controls and health applications near the top of the list for potential use cases," said Stuart Sikes, president, Parks Associates. "At CONNECTIONS™ Europe, we will highlight the business opportunities for service and technology providers, component suppliers, and software designers.”

From the article "Ten Percent Of Spanish Broadband Households Own A Smartwatch" by Mactech.com.

Previously In The News

The Best Smart Home Tech from IFA Berlin

The Connectivity Standards Alliance said it’s seeing “consistent growth” from Matter certifications, and vendors here increasingly positioned Thread radios and multi-admin support as table stakes, rat...

The Radical Changes That Are Making Your Smart Home Less Dumb

Most homes are “smart”: Consumer-tech tracking firm Parks Associates reports just over half of internet-connected U.S. households own at least one smart speaker. From the article, "The Radical...

People are boycotting Disney, Hulu, and ESPN after ABC yanked Jimmy Kimmel off the air. Will it work?

Elizabeth Parks, president and chief marketing officer of Park Associates, said Disney’s biggest risk in the short-term is potentially losing advertisers, but large-scale subscriber losses for Disney+...

SimpliSafe to Join Everon Owner GTCR’s Security Holdings

GTCR’s deal for SimpliSafe is unpacked with analysis from Kirk MacDowell and Elizabeth Parks covering strategy, competitive responses and the shift toward add-on services and market adjacencies. El...