“You shoot a local soccer game with a camera or use your cell to shoot video and then play it on 4K TV,” he said, adding that taking photos in 4K and running them as a slideshow on TV is another prime display for the technology. “Every device helps accelerate interest in 4K. This helps consumers get used to the quality and drives want for the products.” He said equipment cost is reasonable, with cameras that can be used to shoot theatricals now running $30,000. The price point for the same gear 10 years ago: $250,000. As for 4K TVs, LG’s Durgin said more and more Americans are embracing them. He cited projections calling for 1.5 million 4K TV sets in the U.S. in 2014, a total that is now forecast to reach 4 million or 5 million this year. “That could double in 2016 to 10 million,” he said, noting that research from Parks Associates pegs global 4K sets at 330 million by 2019.
From the article "Tech Execs: 2016 Will Be 4K’s Year in Live Sports Production" by SportsVideo.com.
Apple is seeking to revive its video ambitions with the new product. Apple TV trails devices from Roku Inc., Amazon.com Inc. and Alphabet Inc.'s Google in the U.S. set-top box market share with only 1...
“In the past year we keep seeing more and more services coming up, more niche services,” said Glenn Hower, an analyst with market research firm Parks Associates. There’s Netflix, which has been str...
Distributing its video out to its various websites could be a boon to Yahoo. Parks Associates' Brett Sappington predicted that traditional magazines may make a leap to presenting their content via onl...
Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...
