Providing market intelligence for more than 35 years

In The News

Tech Enabling New Apartment Experiences

Internationally recognized market research firm, Parks Associates, reveals that 57 percent of MDU managers report having a lighting control system in their largest property; 26 percent have an energy management/monitoring system, and 13 percent have a smart home device or IoT platform/hub. Additionally, 44 percent of properties with energy management systems incorporate internet-connected devices such as smart thermostats and smart lighting into the system for remote monitoring and control.

Parks Associates finds that 43 percent of U.S. MDU residents report using smart home devices, including a mix of property-provided devices, and devices the resident purchased at retail.

From the article, "Tech Enabling New Apartment Experiences".

Previously In The News

People are boycotting Disney, Hulu, and ESPN after ABC yanked Jimmy Kimmel off the air. Will it work?

Elizabeth Parks, president and chief marketing officer of Park Associates, said Disney’s biggest risk in the short-term is potentially losing advertisers, but large-scale subscriber losses for Disney+...

SimpliSafe to Join Everon Owner GTCR’s Security Holdings

GTCR’s deal for SimpliSafe is unpacked with analysis from Kirk MacDowell and Elizabeth Parks covering strategy, competitive responses and the shift toward add-on services and market adjacencies. El...

The Weekly Briefing: Market reports and high-tech grocery stores

Parks Associates appoints Cliff Raskind as consulting director and contributing analyst. The research firm, which focuses on the Internet of Things market, recently launched a consulting practice that...

Social video viewing reaches nearly five hours weekly on U.S. televisions

Social video now accounts for nearly five hours of television viewing per week, making up 20 percent of all video watched on TV, according to new research from Parks Associates. The findings, released...