Providing market intelligence for more than 35 years

In The News

Tackling the Video Revolution — How AT&T, Verizon, Sprint & T-Mobile Are Investing in Video

Over-the-top video is taking over connected devices around the globe. According to research from the Parks Associates, there are more than 200 OTT services in the U.S. market alone, and there are over 500 operating throughout Europe. In the US, over 53% of the broadband households subscribe to both a pay-TV service and at least one OTT video service. In addition to the streaming services, it is estimated that 300 hours of video are uploaded to YouTube every minute. 

From the article "Tackling the Video Revolution — How AT&T, Verizon, Sprint & T-Mobile Are Investing in Video" by Matt Lopez. 

Previously In The News

On-Demand Webinar: Data and Privacy Protections: Building a Trusted Smart Home

Data and Privacy Protections: Building a Trusted Smart Home, co-hosted Park Associates and Iris Powered by Generali, provides insight into the changing relationship that brands and service providers n...

Pluto TV’s Most Popular Channels Revealed

In October, research firm Parks Associates said in the past month, 31% of U.S. households reported watching an ad-supported video on demand or a free ad-supported streaming service – a 13% increase fr...

Parks Associates: Smart Home Sales to Hit $12.6B in 2027

Parks Associates’ new research report has unveiled a promising outlook for the smart home market, projecting an annual revenue of $12.6 billion in 2027 for core smart home product categories. The Inte...

NFL Football is Winning More Fans Thanks to Widening Broadcast TV and Streaming Reach

By 2027, revenue from sports streaming services overall is expected to reach 22.6 billion, according to data from Parks Associates. Purchasing sports media rights is becoming a leading acquisition...