In The News

Tablet click-through rates for branding campaigns 250% higher than smartphones

March 13, 2013

Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.

From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.

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Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...

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About Parks Associates

Tablet click-through rates for branding campaigns 250% higher than smartphones

Previously In The News

Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

The U.S. has nearly 300 OTT services to choose from

91% of viewers like streaming aggregation, survey says

Need help with your TV and smart-home setup? At-home tech support may be the answer.

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