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Tablet click-through rates for branding campaigns 250% higher than smartphones

March 13, 2013

Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.

From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.

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Tablet click-through rates for branding campaigns 250% higher than smartphones

Previously In The News

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

Philips SmartSleep Snoring Relief Band for Better Sleep

4 Key Business and Lifestyle Trends Transforming Customer Demand

The Streaming Media Device Landscape

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