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SVODs Are Hot, But Subscribers Are Still Fickle: Survey

April 21, 2016

You might think the generation that regards traditional television with something approaching open disdain would be unwavering in their loyal to the SVODs and OTTs that stream their beloved content anytime and anywhere they want it.

But that’s not neccesarily so, according to a new study from Dallas-based research firm Parks Associates. The U.S. survey found that 20% of U.S. broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015.

From the article "SVODs Are Hot, But Subscribers Are Still Fickle: Survey" by Bree Rody-Mantha.

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Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...

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About Parks Associates

SVODs Are Hot, But Subscribers Are Still Fickle: Survey

Previously In The News

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

Slash Your Monthly Internet Bill: 8 Effective Tips to Save Money

Piracy Could Result in $113 Billion Loss for Streaming Services by 2027

Nearly 20% of US households have over 3 Apple devices

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