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SVOD Success With Daily, Weekly, and Monthly Active Users

July 11, 2024

streaming devices

A recent study by Parks Associates shows that 76% of U.S. households have at least one video streaming service, and according to nScreenMedia, the average subscriber has more than 3 services. That said, not every service needs to be the daily destination to be a successful one for consumers.

From the Brightcove article, "SVOD Success With Daily, Weekly, and Monthly Active Users" by Eric Knutson

Previously In The News

Roku Remains On Top Of The Streaming Media Market

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While the home is shaping up to be the battleground, cable operators and other service providers are jostling to position themselves as the aggregation and management point of this emerging class of s...

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