Providing Market Intelligence for 40 Years

In The News

Survey says: Roku is the most popular streaming device

Roku beat out Apple TV, Google’s Chromecast, and Amazon Fire TV in the rapidly expanding media streaming market. Today, of the US households that have at least one consumer electronics device, more than 20% use a streaming device to watch TV, movies and other entertainment content, the survey said. That’s up from 12% last year.“Roku devices are now the third most widely used connected CE device, trailing only Microsoft Xbox and Sony PlayStation as the most common platforms to access online video content on a TV set,” said Barbara Kraus, Director of Research at Parks Associates.

From the article "Survey says: Roku is the most popular streaming device" by Stephanie Myers.

Previously In The News

Steven Spielberg Shuns Movie Home In Streaming Deal

Still, Peacock ranks eighth among the major subscription streaming services, with only 10% of broadband households reporting that they pay for one of Peacock's two subscription services, according to...

‘We Found A Way To Extract DC Directly From AC:’ Amber Signs Deal With Infineon To Make Electricity Smart

“This alliance between Infineon and Amber is a next level example that the solid-state transformation of our electrical products and infrastructure is at hand,” says Elizabeth Parks, President of Park...

Tomorrow’s Communities Are Smart And Urban, Where Everything Acts As A Concept

And, looking at more current, household level trends, market research firm Parks Associates forecasts that mobile-only households will decline as fixed broadband networks expand. Mobile-only probably...

The Fastest Growing Video Advertising Platform Is Now CTV

As media conglomerates such as Disney DIS -3.3% and Comcast place a greater content priority on streaming it has promoted consumers canceling their cable subscription. A study from Parks Associates sa...