Providing market intelligence for more than 35 years

In The News

Survey: 8% of those purchasing a smart speaker in the past six months chose Apple’s HomePod

Parks Associates’ recently released Consumer Insights Dashboard: Tech Ecosystem Dashboard reveals 51% of US Internet households report owning a smart speaker and/or display. 

Among those households that purchased or received a new smart speaker in the past six months, over half chose an Amazon-branded device, 18% chose a Google product, and 8% chose Apple’s HomePod. Here are the highlights from the Parks Associates’ report:

  • Despite few folks choosing the HomePod Apple has the most robust ecosystem, reaching 61% of US Internet households.
  • Samsung’s consumer electronics ecosystem reaches one-half of households and is comprised chiefly of smartphones and smart TVs.
  • Amazon’s ecosystem reaches 46% of households and is comprised of smart speakers/displays, streaming media players, and, to a lesser extent, tablets.
  • Google’s ecosystem reaches 29% of households and is centered on smart speakers/displays.
  • Microsoft’s ecosystem has the widest reach (64%) and is almost exclusively confined to computers, with extended reach through Xbox consoles.

From the article, "Survey: 8% of those purchasing a smart speaker in the past six months chose Apple’s HomePod" by Dennis Sellers

Previously In The News

U.S. Households Now Watch Over 43 Hours of Video Weekly, with Half Using Free Ad-supported Services Like Pluto TV, Tubi, & More

Parks Associates, a leading market research and consulting firm, has announced significant findings about those streaming content in their latest study, “The Viewer Journey: Navigating Streaming Optio...

Report: Households Say Internet Service Meets Their Needs, Despite New Demands

Over half of homes (55%) now have smart home devices, compared with 51% in 2023, the researchers found. That finding is in keeping with similar research from Parks Associates that found that the pe...

Parks: 50% of U.S. Video-Viewing Homes Use Ad-Supported Streaming Services Weekly

About 50% of people who consume video on a viewing device (TV, computer, tablet, or phone) watch a free, ad-supported service (FAST) or ad-based video on-demand service (AVOD) at least once a week, ac...

Average Video Viewing Time Rises to 43.5 Hours Per Week in the US; Do Streamers Need More Phone-Specific Content?

New data compiled and analyzed by Parks Associates shows that average video viewing time in households in the United States has risen to 43.5 hours per week across all devices, but its numbers also sh...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive