In The News

Survey: 8% of those purchasing a smart speaker in the past six months chose Apple’s HomePod

October 01, 2025

Parks Associates’ recently released Consumer Insights Dashboard: Tech Ecosystem Dashboard reveals 51% of US Internet households report owning a smart speaker and/or display.

Among those households that purchased or received a new smart speaker in the past six months, over half chose an Amazon-branded device, 18% chose a Google product, and 8% chose Apple’s HomePod. Here are the highlights from the Parks Associates’ report:

Despite few folks choosing the HomePod Apple has the most robust ecosystem, reaching 61% of US Internet households.
Samsung’s consumer electronics ecosystem reaches one-half of households and is comprised chiefly of smartphones and smart TVs.
Amazon’s ecosystem reaches 46% of households and is comprised of smart speakers/displays, streaming media players, and, to a lesser extent, tablets.
Google’s ecosystem reaches 29% of households and is centered on smart speakers/displays.
Microsoft’s ecosystem has the widest reach (64%) and is almost exclusively confined to computers, with extended reach through Xbox consoles.

From the article, "Survey: 8% of those purchasing a smart speaker in the past six months chose Apple’s HomePod" by Dennis Sellers

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Survey: 8% of those purchasing a smart speaker in the past six months chose Apple’s HomePod

Previously In The News

Research: ARPU for US bundled services increasing

The Smart Money: The Evolution of Smart Locks in Smart Homes

Don’t Interrupt My Show! and Other Consumer Concerns with Interactive Streaming

Roku wants to grow to 100 million active user accounts in next 18 months

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