Providing Market Intelligence for 40 Years

In The News

Survey: 8% of those purchasing a smart speaker in the past six months chose Apple’s HomePod

Parks Associates’ recently released Consumer Insights Dashboard: Tech Ecosystem Dashboard reveals 51% of US Internet households report owning a smart speaker and/or display. 

Among those households that purchased or received a new smart speaker in the past six months, over half chose an Amazon-branded device, 18% chose a Google product, and 8% chose Apple’s HomePod. Here are the highlights from the Parks Associates’ report:

  • Despite few folks choosing the HomePod Apple has the most robust ecosystem, reaching 61% of US Internet households.
  • Samsung’s consumer electronics ecosystem reaches one-half of households and is comprised chiefly of smartphones and smart TVs.
  • Amazon’s ecosystem reaches 46% of households and is comprised of smart speakers/displays, streaming media players, and, to a lesser extent, tablets.
  • Google’s ecosystem reaches 29% of households and is centered on smart speakers/displays.
  • Microsoft’s ecosystem has the widest reach (64%) and is almost exclusively confined to computers, with extended reach through Xbox consoles.

From the article, "Survey: 8% of those purchasing a smart speaker in the past six months chose Apple’s HomePod" by Dennis Sellers

Previously In The News

PayPal, Starbucks top consumers' mobile payments preferences, study says

Nearly 20 percent of U.S. smartphone users have used a mobile payment app at a retail location, according to new mobile research from Parks Associates. The report, 360 View: Mobility and the App Ec...

Research: over 50% of U.S. broadband households stream content on TV screens

Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...

Roku's early success magnifies Blue Apron, Snap failures

Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive