Providing market intelligence for more than 35 years

In The News

Survey: Consumers went big on Internet, video, voice purchases in 2020

That result tracks with other recent research indicating Americans are moving up to higher-speed data tiers. In its recent Quantified Customer study, Parks Associates estimated that 24% of US broadband households are likely to upgrade their Internet service over the next six months.

From the article "Survey: Consumers went big on Internet, video, voice purchases in 2020" by Karen Brown. 

Previously In The News

Apple's Market Share Is Dwindling: Samsung's Smartphone Sales Increase In The US

“Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up,” said Harry Wang, the director of Health & Mobile Product Research at Parks Associates. An interesting f...

Will TV Show Makers Start Making Us Wait For Online Viewing?

As services like Netflix and Hulu boom, he said, television companies are looking for ways they can hold onto more of those streaming revenues themselves. The changes are especially noticeable at H...

TV Producers May Start Making You Wait For New Shows Online

As services like Netflix and Hulu boom, he said, television companies are looking for ways they can hold onto more of those streaming revenues themselves. The changes are especially noticeable at H...

Damming The Stream? TV Producers May Make You Wait For New Shows Online

“Hulu’s DNA has been recent episodes of TV shows,” said Glenn Hower, an analyst at the research firm Parks Associates. The apparent anxiety at television companies is common to any industry that’s...