Providing market intelligence for more than 35 years

In The News

Survey: 76 Percent Of U.S. Adults Would Use Health Tracker If Clinically Accurate, Easy to Use

This is well-reflected in the booming fitness tracker sector, which is estimated to triple from $2 billion in 2014 to $5.4 billion by 2019, according to Parks Associates, a market research and consulting firm specializing in emerging consumer technology products and services.

Its research data also found adoption of connected health devices jumped from 24% of U.S. households in early 2013 to 30% by the end of 2014. 

From the article "Survey: 76 Percent Of U.S. Adults Would Use Health Tracker If Clinically Accurate, Easy to Use" by Nina Flanagan.

Previously In The News

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason The numbers from Civic Science are reinforced by new data from Parks Associates, which shows the average...

Stream TV or Pay for Cable: Which Is the Better Choice?

According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...

Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses

Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses Recently the research firm Parks Associates released its 10th annual Security Dealer Perspectives: Views fr...

Best Practices for Easing Security Concerns Around Smart HVAC

According to a recent study from Parks Associates, 72% of smart home product owners are concerns with the security of the personal data collected by their devices — and with so many smart HVAC product...