Almost two years ago, the CTA, in conjunction with Parks Associates, published a report that found the wellness products market generated around $3.3 billion in 2013 and will increase to more than $8 billion in 2018 through product sales and software and service revenues.
From the article "Survey: 74 percent of adults plan to purchase a health and fitness device in the next year" by Aditi Pai.
A survey by Parks Associates revealed that 28% of consumers consider installation difficulty a major barrier to adopting wired surveillance technologies. From the Joytimer article, "Top 5 Alternat...
Parks Associates research shows that the streaming stack has been flat for several years, with streaming video subscription plateauing at 89% of US households and each streaming household subscribing...
Recent findings, including a study by Parks Associates, reveal a paradox that marketers must tackle: branding a product as “AI-powered” may alienate more consumers than it attracts. Parks Associate...
As viewers across America embraced streaming TV, the number of households watching TV on Roku-powered devices mushroomed from 9.2 million to 90 million between 2015 and 2024. Its platform revenue expl...
