Providing Market Intelligence for 40 Years

In The News

Survey: 74 percent of adults plan to purchase a health and fitness device in the next year

Almost two years ago, the CTA, in conjunction with Parks Associates, published a report that found the wellness products market generated around $3.3 billion in 2013 and will increase to more than $8 billion in 2018 through product sales and software and service revenues. 

From the article "Survey: 74 percent of adults plan to purchase a health and fitness device in the next year" by Aditi Pai.

Previously In The News

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...

Is Sharing Your Netflix Password Illegal?

In other words, it could be applied to the consensual sharing of a Facebook password. In the court’s ruling, the “owner” is not the user or the account-holder; it is the platform owner. And according...

Survey: Streaming Service Churn Rates Hit 44%

Churn has long been an issue in the streaming market. For streaming service providers, it’s a problem to be overcome. For subscribers, it’s a fact of life. The latest word out from Parks Associates pi...

The Best Wearable Fitness Tech We Saw At CES 2017

It’s one of the biggest arms races of the 21st century—literally. Once the preserve of hardcore fitness junkies, the activity tracker industry has exploded into the mainstream and is now set to surpas...