Providing Market Intelligence for 40 Years

In The News

Super Bowl Commercials: Check Out All The Best Ads From Sunday

The game has set audience records four times since then, the last being Super Bowl XLIX, watched on NBC by 114.4 million viewers in 2015.

Below are all the ways you can tune in.

Denver-area residents will get a better Fox signal than people who live west of Lookout Mountain because Fox uses a directional antenna to shoot the broadcast toward downtown.

If you want to watch this showdown of football titans from your iPad, iPhone, or Apple TV, as always there are a few ways to do so.

"The idea was that no pay-TV subscription meant no ESPN and regional sports networks", said Glenn Hower, senior research analyst with Parks Associates.

From the article "Super Bowl Commercials: Check Out All The Best Ads From Sunday" by Cris De Lacerda.

Previously In The News

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...

Humanizing Connected Home Experiences: Using Machine Learning and Voice Control

Comcast’s senior executive Sridhar Solur will provide the opening keynote: “Humanizing Connected Home Experiences: Using Machine Learning and Voice Control” at the 21st-annual CONNECTIONS™: The Premie...

Pay TV Companies Are Losing Ground To OTA

The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...

Voice and the Consumer Markets: Accelerated Growth

Consumers have been relatively quick to embrace voice-based applications, especially considering early experiences with voice technology, such as automated toll-free phone systems, were not particular...