Providing market intelligence for more than 35 years

In The News

Super Bowl 50: Don’t Buy A New TV, CBS Not Offering Ultra HD

According to industry analysts Parks Associates, 330 million 4K UHD TVs will have been sold worldwide by the end of 2019. By 2020, almost every TV set in California and New York will be 4K compatible.

So why haven’t CBS and the NFL done something to enhance the viewer coverage? It’s baffling, to say the least. The 2014 FIFA World Cup set a benchmark with Ultra HD coverage. In fact, even NBA TV and the NFL Network caters to Ultra HD coverage (when streamed from a device to the TV).

From the article "Super Bowl 50: Don’t Buy A New TV, CBS Not Offering Ultra HD" by SAI M.

Previously In The News

Is Roku a Better Streaming Play Than Netflix?

Roku is still the streaming-device leader, controlling an estimated 39% share of the market, according to Parks Associates. Amazon.com's Fire TV is the current runner-up, with about 30%. Roku augment...

Amazon and Netflix Look to Their Own Shows As the Key to World Domination

“A lot of the time content owners might not necessarily hold all the rights to their content in different markets,” says Parks Associates analyst Glenn Hower. “International content rights are hideous...

The World Just Moved One Step Closer To Cord-Cutter Utopia

That leaves local broadcast TV. Access to NBC, ABC, and all the rest remains the biggest impediment to cutting the cord for good. Parks Associates recently found that 55 percent of cable subscribers s...

Netflix's U.S. Market Share Slips as Competition Looms

Amazon.com enjoys the No. 2 spot, with 52.9% share of U.S. viewers for its Prime Video service, which reaches an estimated 96.5 million people. AT&T comes in No. 4, with 23.1 million viewers using its...