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Subscriptions account for nearly 86% of consumer video spending

September 16, 2019

According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to trend up in the near future as new streaming services from Disney, Apple, WarnerMedia and NBCUniversal launch.

From the article "Subscriptions account for nearly 86% of consumer video spending " by Ben Munson.

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Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...

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About Parks Associates

Subscriptions account for nearly 86% of consumer video spending

Previously In The News

Netflix Leads OTT Service In The US

Nearly 80% Of US Spanish-Language Households Subscribe To OTT Video Services

Smart Home Goal: No Doorbell Left Behind

Amazon is driving more transaction-based revenue for TV networks and studios

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