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Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

August 23, 2023

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Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

The numbers from Civic Science are reinforced by new data from Parks Associates, which shows the average annualized subscriber churn rate for streaming customers now stands at 47%. That means almost half of streaming users have canceled or will cancel a service at some point in 2023, and the need to cut household expenses is the most frequent reason given for ditching a streamer.

From the article, "Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason" by David Satin

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Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

Previously In The News

Netflix Says It's Not Worried About A Potential Net Neutrality Rewrite

At CES 2019, Apple finally sets iTunes, AirPlay loose

Streaming wars will force media companies to choose between pricey subscriptions and ads

More than 200 OTT services active in the U.S. market, research group says

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