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Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

The numbers from Civic Science are reinforced by new data from Parks Associates, which shows the average annualized subscriber churn rate for streaming customers now stands at 47%. That means almost half of streaming users have canceled or will cancel a service at some point in 2023, and the need to cut household expenses is the most frequent reason given for ditching a streamer.

From the article, "Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason" by David Satin

Previously In The News

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...

Roku Stock Retreats After Device Maker’s Roaring IPO

The scrappy independent streaming-platform developer has been able to beat Goliaths in the tech biz. Roku had 37% share of all streaming devices owned by U.S. broadband households in the first quarter...

Apple TV+ interface is more important to streaming video users than content

Research firm Parks Associates claims that the content of a streaming video service is less important than the user interface design and how easy it is to find something to watch. The report comes ahe...

No more family freeloaders: Netflix to charge extra for sharing accounts

The trial is part of the streamer’s ongoing campaign to ensure revenue is not lost as the streaming space has grown increasingly competitive. According to an analysis by research firm Parks Associates...

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