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Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

August 23, 2023

OTT

streaming

The Streamable

churn

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

The numbers from Civic Science are reinforced by new data from Parks Associates, which shows the average annualized subscriber churn rate for streaming customers now stands at 47%. That means almost half of streaming users have canceled or will cancel a service at some point in 2023, and the need to cut household expenses is the most frequent reason given for ditching a streamer.

From the article, "Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason" by David Satin

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Video streaming service stacking is likely to continue near term, after accelerating during the shelter-at-home period for the coronavirus, said industry executives on a Parks Associates webinar Wedne...

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A fifth (20%) of US pay-TV subscribers were dissatisfied with their pay-TV service at the end of last year, up 100 percent from early 2013, a study from Parks Associates showed. The researcher said hi...

Google's DIY Security Exit Spurs Doubts About Segment's Future: Parks

Google's decision to discontinue its three-year-old Nest Secure do-it-yourself security system wasn’t a surprise, given Google’s $450 million investment in security stalwart ADT in August, Parks Assoc...

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Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

Previously In The News

5G Consumer Market Subscriptions To Hit 17.5 mln In 2020

Streaming Service Stacking Continues; OTT Providers Face Challenges in Growing Market

20% of US pay-TV subscribers were dissatisfied - study

Google's DIY Security Exit Spurs Doubts About Segment's Future: Parks

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