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Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

August 23, 2023

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streaming

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churn

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

The numbers from Civic Science are reinforced by new data from Parks Associates, which shows the average annualized subscriber churn rate for streaming customers now stands at 47%. That means almost half of streaming users have canceled or will cancel a service at some point in 2023, and the need to cut household expenses is the most frequent reason given for ditching a streamer.

From the article, "Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason" by David Satin

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About Parks Associates

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

Previously In The News

Netflix Beware, Hulu Is the Dark Horse That Will Take Over 2016

BMW’s Connected Future Vision Getting Closer

Close Up On A CEO: Taylor Howatson | LLAKL Week 12

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

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