There’s a massive change in the media industry as legacy pay-TV services are declining and streaming options are rising; however, these companies are shifting to meet consumer’s needs, according to Parks Associates report Video Delivery: Maximizing Efficiency and Monetization.
From the article, "Study: Pay-TV Declines As Hybrid & Free Streaming Models Rise" by Raymond McCain
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The research in the report was done by Parks Associates, a “market research and consulting company specializing in emerging consumer technology products and services,” according to its public statemen...
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