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Study: Pay-TV Declines As Hybrid & Free Streaming Models Rise

January 24, 2025

There’s a massive change in the media industry as legacy pay-TV services are declining and streaming options are rising; however, these companies are shifting to meet consumer’s needs, according to Parks Associates report Video Delivery: Maximizing Efficiency and Monetization.

From the article, "Study: Pay-TV Declines As Hybrid & Free Streaming Models Rise" by Raymond McCain

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Many Consumers Wary Of Giving Up Data To Smart Devices, Even With Inducements

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Majority Of Consumers Watch Long-form And Short-form Mobile Video

Citing leading provider AT&T, Parks analysts also noted that mobile operators will likely continue to explore new and novel strategies to attract mobile data subscribers. "AT&T is looking to leverage...

A Third Of UK Broadband Households Have An OTT Subscription

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Watch Company Buys Way Into Fitness Wristband Market

Harry Wang, director of mobile and health products research at Dallas-based Parks Associates, said the digital fitness tracker is the fastest-growing category in the connected health device market, an...

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Study: Pay-TV Declines As Hybrid & Free Streaming Models Rise

Previously In The News

Many Consumers Wary Of Giving Up Data To Smart Devices, Even With Inducements

Majority Of Consumers Watch Long-form And Short-form Mobile Video

A Third Of UK Broadband Households Have An OTT Subscription

Watch Company Buys Way Into Fitness Wristband Market

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