Providing Market Intelligence for 40 Years

In The News

Study: Pay-TV Declines As Hybrid & Free Streaming Models Rise

There’s a massive change in the media industry as legacy pay-TV services are declining and streaming options are rising; however, these companies are shifting to meet consumer’s needs, according to Parks Associates report Video Delivery: Maximizing Efficiency and Monetization.

From the article, "Study: Pay-TV Declines As Hybrid & Free Streaming Models Rise" by Raymond McCain

Previously In The News

Smart household devices may be your biggest security blindspot

New research from Parks Associates shows 41 percent of U.S. homes with wifi plan to purchase a smart appliance or other wifi-connected household device in the next 12 months. The international rese...

'Game of Thrones' is gone, and so are some HBO subscribers

“I think churn is a big challenge for an industry that was essentially designed to allow it, where viewers can switch easily between services and there’s very little barriers to entry,” said Brett Sap...

Is Roku Ready to Enter the Smart-Speaker Market?

New data from research firm Parks Associates shows Roku still commands an industry leading 37% of the streaming-device market. Meanwhile, Amazon.com has padded its lead over a fading Google, with 28%...

Apple Inc. Could Have Trouble Selling a $200 Apple TV

In the United States, Roku, Google (NASDAQ:GOOG) (NASDAQ:GOOGL), Amazon (NASDAQ:AMZN), and Apple (NASDAQ:AAPL) accounted for 86% of the streaming device market last year, according to research firm Pa...