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Study: Pay-TV Declines As Hybrid & Free Streaming Models Rise

There’s a massive change in the media industry as legacy pay-TV services are declining and streaming options are rising; however, these companies are shifting to meet consumer’s needs, according to Parks Associates report Video Delivery: Maximizing Efficiency and Monetization.

From the article, "Study: Pay-TV Declines As Hybrid & Free Streaming Models Rise" by Raymond McCain

Previously In The News

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Tubi TV’s Thomas Ahn-Hicks On AVOD, The Competition, And The Future Of OTT

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The margins between households who subscribe to traditional TV and those opting to cut the cord continue to widen, according to new research from Parks Associates. The number of households adopting st...

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