Providing Market Intelligence for 40 Years

In The News

Study Finds Sports Is King Among Livestreamers

Events that are streamed live on the net are growing in popularity among internet households, especially live sports, according to a study released by Parks Associates.

The report, “Livestreaming: The Next Hot Video Market,” indicates that more than 40% of U.S. internet households have streamed content over the past three months. More than three out of five households (61%) were watching a streaming sports event.

The study also found that consumers who livestream spend about half their online video time watching live events.

“Traditionally, live sports programming has performed well,” observed Parks Contributing Analyst Eric Sorensen

However, “pre- and post-event programming does not perform nearly as well in terms of ratings as the actual event itself,” he told TechNewsWorld. “These facts apply to both linear television and live streaming platforms.”

Sorensen explained that live sports programming is migrating to online platforms as more rights become available.

“Numerous streaming providers continue to outbid one another for coveted sports media rights,” he said. “Sports consumers do not want to miss ‘water cooler’ moments with their favorite sports teams.”

Sorensen noted that Hulu with Live TV, Amazon Prime Video, and Disney+ are key providers that now offer live streaming services that are challenging Netflix’s leadership position in the OTT ecosystem.

He maintained that offering live streaming content is not just a chance for Netflix to acquire new subscribers, but also to retain existing ones. “Sixty-four percent of Netflix subscribers currently live stream content on other services,” he explained. “By livestreaming, Netflix could retain longer engagement with its service.”

“This is particularly important in light of Netflix’s recent earnings call announcing their expectation that they will lose millions of subscribers in 2022,” he said. “There are several opportunities for a service like Netflix to provide egaming, esports, and red-carpet premiere events as livestreaming entertainment, in addition to sports and news.”

From the article, "Study Finds Sports Is King Among Livestreamers by John P. Mello Jr.

Previously In The News

How fuboTV Plans to ‘Expand the Breadth of Sports’ to their Live TV Streaming Service

There are 75 million people in the US who have an MVPD service and based on the most recent Parks Associates report, 43% of cable TV households will likely switch to a virtual MVPD streaming service....

Streaming service bundles are a new way to attract subscribers

The demand for over-the-top (OTT) media services exploded when the global coronavirus pandemic forced millions of people to refrain from social gatherings and stringent lockdown measures heavily regul...

Top 10 IoT trends for 2017

A new study released by Parks Associates this year revealed wearables and smart watches are expanding as healthcare tools are integrated more with other IoT applications. According to the report, w...

Hear the future: IoT voice control

Topping market research firm Parks Associates’ list of Top 10 Consumer IoT Trends in 2017 is this: Voice control is vying to become the primary user interface for the smart home and connected lifestyl...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive