In The News

Study: Spanish-Speaking Subs More Likely To Pay For TV

August 02, 2016

“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks Associates senior director of research, said. “Cord-cutting does not have the same impact in Spanish-language households as it does for the larger broadband population. In fact, most of their recent pay TV changes have been upgrades to more expensive services.”

From the article "Study: Spanish-Speaking Subs More Likely To Pay For TV" by Adam Jacobson.

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Study: Spanish-Speaking Subs More Likely To Pay For TV

Previously In The News

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

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‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

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