Providing Market Intelligence for 40 Years

In The News

Study: OTT Streaming Hours Grew by Over 100% Last Year

The company’s data also revealed that TV-connected streaming devices were the most popular for streaming OTT services. Most videos were consumed through devices such as Amazon Fire TV, Roku, and gaming consoles. The Roku, however, proved to be the most popular device with the highest levels of engagement. Notably, Conviva’s data supports a Parks Associates report that also found the Roku to be the most popular streaming device on the market.

From the article "Study: OTT Streaming Hours Grew by Over 100% Last Year" by Sam Cook.

Previously In The News

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

Parks Associates announced new smart home research today showing 26% of smart homeowners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making th...

Facebook is developing a voice assistant, and it already has a home of its own

But Portal takes the social network off smartphones, which people typically use to access Facebook, and on to something larger — a smart display. People are expected to buy more than 64 million smart...

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...

Digital Publishers Lost $41.4 Bn Due To Ad Blocking: Study

“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...