Providing market intelligence for more than 35 years

In The News

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty coverage, and nearly as many said they would share data for updates and improvements to their devices," MediaPost reports. “Data can be used as an alternate currency in the IoT, and consumers are willing to exchange that data for support,” said Parks' Patrice Samuels. “Manufacturers need to explore alternate methods of monetization and part of that task requires making the most of the data generated by smart home devices."

From the article "Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price" by www.iapp.org

Previously In The News

Wi-Fi Certified Smart Home Designs Offered by Lennar Homes: Assurance of Strong, Reliable Home Wi-Fi

According to Parks Associates, more the 12 million households will have a smart water leak detector, more than 40 million will have a smart thermostat, nearly 50 million will have a smart light bulb,...

Evolution of the 4th Utility: Fixed Broadband

In-home broadband has become "the fourth utility" in United States households, many of which have multiple connected devices and viewing screens. More than 85 percent of U.S. homes have broadband serv...

The VR Experience: Challenges for a Growing Market

The various VR technology approaches present unique user experience issues that current-generation VR headsets have yet to solve. Feedback on the user experience from those who own or have tried VR...

Who's Your Buddy? The Evolution of OTT Video Partnerships

Due to the increased competition and number of partnerships, OTT video service penetration will increase by more than 85 million households from 2017 through 2022, Parks Associates has estimated, and...